Consistently good beats occasionally great

A great man once told me: The harder you work, the luckier you get.

This year has been my most successful and rewarding year to date — professionally and personally — and without doubt, the most exhausting. I’m four years into running and operating The Workshop CrossFit, and eleven years deep into gym ownership overall.

It’s been incredibly rewarding… and incredibly tough.

Building something from scratch demands everything you’ve got,  mentally, physically, and emotionally.

I’m lucky to have my father beside me, helping and guiding me along the way. He’s like the bowling bumpers, there to keep the wild bowling ball in the lane. And while that ball still zig-zags now and again, without him it’d be straight into the gutter.

At the start of this year, I set a simple theme:

Be consistently good, not occasionally great.

That means showing up daily, chipping away at small wins, hammering the tiny percentages that don’t look impressive in the moment.

Fatiguing? Absolutely.

Growth? Without question.

Life rewards relentlessness, even though it rarely feels rewarding in real time. We chase this idea of a “perfect life,” hoping effort equals instant payoff. But for me, the real work is staying consistently good, and that requires keeping the foot on the gas when no one’s clapping.

Being “on” all the time is hard.

Chasing improvement is hard.

Everyone talks about “the journey, not the destination,” but they rarely mention how relentless the journey actually is, how much effort it demands, and how little reassurance it offers.

A day in the life of becoming a better version of yourself looks like this:

Not hitting snooze.

Taking your vitamins and greens.

Training early, or committing to it later if you don’t.

Making good food choices, meal prepping, stretching, and doing mobility.

Eating well, sleeping properly.

Then repeating it all.

And that’s just layer 1, before you even factor in work, family, friends, or your partner.

Life is relentless.

But here’s the thing: being relentless allows you to stay authentic.

It keeps you aligned with your values instead of chasing trends.

It stops you moulding yourself to fit what’s popular, what’s selling, or what looks good on Instagram.

Originality is becoming a dying breed.

It requires sacrifice.

It isn’t glamorous.

It doesn’t come with instant validation.

It’s far easier to follow the herd. To sell what’s popular. To second-guess yourself and fall in line. Most people quit being consistent the moment it stops feeling rewarding, when the end goal isn’t clearly visible, or when blending in feels safer than standing out.

I battle this daily.

Should we run the business like them?

Should I look like that?

Should I be doing this instead?

But small wins, done consistently, always move the needle.

So be different.

Be yourself.

Pursue what’s right for you, not what’s trending.

Be relentless in your life and in your standards.

Do the right things, especially when no one is watching.

Stay consistent when it’s inconvenient, when you’re tired, and when motivation is nowhere to be found, because that’s when it matters most.

There’s only one you.

Be true to it.

Have a wonderful day. 💛